HIKARI Visual Identity - Brand Guideline

This is my final project for the Visual Identity course. I created a new brand and its visual identity, realizing a brand guideline. I also created an imaginary questionnaire for the client, to be used as a basis for building the visual identity. This is my very first experience for this kind of job. I am a photographer and videomaker

The brand is called HIKARI. They make skincare products inspired by the ancient japanese techniques and ingredients. These products give new light to the skin.

These are Hikari's values:

Love and respect for nature
Self-respect and gratitude towards oneself
Well-being
Multiculturality
Inclusiveness
Positivity
Eco-sustainability
Vegan and cruelty free
Respect for traditional Japanese techniques

They use natural ingredients and it's 100% vegan.

I used Illustrator, Photoshop and Canva

Hikari-Brand Guideline